The Design Process relates to the brief and the development of the design. The Production Process refers to the realisation and manufacture part of the process. They relate because the manufacturing process depends on there being a prior design.
Experiment with the application of design methods to generate solutions to design problems: visual research, idea generation techniques, synectics, mind maps, brainstorming
Visual Research
This can include applying Image Analysis to a range of texts- such as those from competitors. Applying Aesthetic Analysis Frameworks (Design Elements and Principals, Gestalt, Colour, Typography) and potential Meanings based on a range of audiences can assist in the process. See the below pages for examples..