Efficiency with materials
Materials should be environmentally friendly i.e. use printing inks that are vegetable or soy based
Many white papers are bleached via a chlorination process that releases dangerous chemicals and pollutants into the water
The printing industry is the single largest air polluter and the third-largest consumer of fossil fuels in the world after automobiles and steel manufacturing
Adhesives, bindings, and foils used in printing and packaging can render the final product unrecyclable, virtually guaranteeing that it will end up in a landfill
Many of the solvents, shellacs, driers, and other solutions employed in producing film, printing plates, and cleaning the presses are toxic pollutants that can cause chronic health problems
Another solution might be to eschew printing in favor of online marketing, therefore cutting paper out altogether and not relying on printed marketing campaigns for support and publicity.
Use of PDF to get client approval, send PDF file direct to local printer, use of bio- degradable inks and substrates, higher quality/lower number printing amounts.